Questions for your new website

These help us build a site that says what you want, in your words. Skip anything you’re not sure about. Short answers are fine.

Answers save on this phone or computer as you type, so you can finish later from this same link. When you’re done, tap Send my answers at the bottom. It takes about 20 minutes, and you can send again later.

The basics

1. Your name

2. Best phone number for you

We need a phone number or an email so we can reach you about the site.

Texts are OK

3. Your email

4. Business name, exactly how it should look on the site Registered name, if it’s different

5. Is the business name final?

Final and registered (LLC or DBA) Final, not registered yet Still deciding

6. What do you do, in one line?

7. How long have you been doing this work?

8. Just you, or a team?

Just me Me and a helper A crew

Should the site say “I” or “we”?

“I” “We”

Your work

9. Your main services

Each one gets its own box on the site. Give each a name, a sentence about it, and the specific jobs you do under it. List as many as you have.

10. What do you want to be known for?

The work you want the most calls for. It goes first on the site.

11. Work you do but don’t want on the site

So the site doesn’t bring in calls you don’t want.

12. Who do you work for?

Homeowners Landlords and property managers Businesses Builders and contractors

13. Brands you use, certifications or memberships

Only the ones you want on the site.

Where you work

14. What town are you based in?

Should the site name your town?

Yes, wherever it fits Only in the About section No, leave it off

15. How far will you actually travel for a job?

16. How should the site describe where you work?

This can be different from how far you’d drive.

17. Do customers come to you?

No, I go to them. Keep my address off the site. Yes, I have a shop or office. Show the address.

Street address (we only show it if you want it shown)

What customers ask about

18. Licensed, insured or bonded?

Only check what you have and could show proof of if a customer asks.

Licensed Insured Bonded None of these yet

License number and type, if you want it shown

Some trades, like electricians, plumbers and HVAC, have to show it.

19. Do you give a warranty? How long, and what does it cover?

20. What do you offer?

Free estimates Financing or payment plans Military discount Senior discount Same-day or emergency service Help with insurance claims

Details on any of these

21. How can customers pay?

22. Which days are you open? Hours

23. How fast do you usually get back to people?

The site can tell customers what to expect.

Same day Within 24 hours Within 1 to 2 days Don’t say on the site

About you

24. Your story

A few sentences in your own words: how you got started, and why people should call you. We’ll fix spelling but keep your words.

25. Who should the About section name?

Owners, family or crew you want mentioned, and how they’re part of the business.

26. A photo of you, your family, your crew or your truck

For the About section. Optional, but people like to see who’s coming to their house.

Add photos

Who’s in the photo?

27. Anything about your values you want on the site? Want a statement on the site? Write it exactly how you want it and we’ll use it word for word.

Photos of your work

28. Photos of finished jobs

10 to 20 photos. Before-and-after pairs are best. Phone photos are fine, and sideways ones fit the site better. Please check with customers before sending photos of their homes.

Phones save the location in each photo. We remove it before anything goes online.

Add photos

29. Notes about the photos

Which ones are before and after of the same job, what work each one shows, your favorites for the top of the page, and any you’d rather we not use.

Reviews and where you’re online

30. Customer reviews

Paste 3 to 5 reviews or nice texts from customers, with their first name and town if they’re OK with it. Screenshots work too.

Add screenshots

31. Where can people find you online now?

Paste links to anything you have: Google Business Profile, Facebook, Instagram, Nextdoor, Yelp, Angi, Thumbtack.

I don’t have a Google Business Profile (the listing on Google Maps) and want help making one

32. Do you have a website now? What do you like or not like about it?

Your logo and the look of the site

33. Do you have a logo?

Yes, I’ll add it below I have lettering on my truck, shirts or cards (add a photo below) No, I’d like one made No, just use the business name in plain lettering

The original file is best if you have it (PDF, AI, EPS, SVG or PNG). A clear photo of your truck or business card works too.

Add logo or photos

34. If we’re making or cleaning up a logo, what do you picture?

Just the name, or a symbol too? A second line under the name? Anything to stay away from?

35. Where will you use the logo?

So we can give you the right files for each.

Website Truck or trailer Shirts or hats Business cards Yard signs Facebook or Instagram profile picture

36. Colors you want, or want to stay away from

Anything you already use on your truck, shirts, cards or signs.

37. Which is closest to how you want the site to feel?

Clean and simple Friendly local business Hands-on working trade High-end No preference

38. Any websites you like?

Any kind of business, not just your trade. Paste the link and say what you like: the photos, colors, layout, how they show reviews. Sites you don’t like help too.

39. A slogan or saying you already use?

From your truck, cards or ads. Skip it if you don’t have one.

The estimate form on your site

Your site will have a form people fill out to ask for an estimate. It gets sent straight to you.

40. What should the form ask?

Name, phone and what they need are always on it. Check anything else you want.

Email Street address Just their city or ZIP When they want it done Rough budget Photos of the job Best time to reach them Call, text or email? How they heard about you

41. Where should estimate requests go?

One or more email addresses.

42. How do you want to hear about new requests?

Email. Free, and your phone buzzes when one comes in. Text messages. A few dollars a month, and the phone companies have to approve it first, which can take a week or two.

Number for texts, if you picked texts

43. Should customers get an automatic “we got your request” email?

This can add a small monthly cost, so we’ll check with you before turning it on.

Yes No Only if it’s free

Web address and email

44. Do you have a web address, like yourbusiness.com?

Yes, I have one No, I need one Not sure

Which one you have, or 2 or 3 you’d like If you have one, where did you buy it?

45. If you need one, who should buy it?

A web address usually costs $10 to $25 a year.

You buy it and bill me I’ll buy it myself Not sure

46. Want an email that matches, like mike@yourbusiness.com?

Yes, sent on to my current email. Free, but my replies still come from my current address. Yes, a full email account I can send from too. Monthly fee for each person. No, keep my current email Not sure, explain the options

What goes before the @?

What goes on the site

48. Once the site is up, how do you want to handle changes, like new photos or reviews?

I’ll send them to you I’d like to make some changes myself Not sure

49. Is there a deadline, like before your busy season?

50. Anything else?

Something you want on the site, or something you’ve seen on other sites that you don’t want.